Why metaphor works?

The question, which arose was – why metaphor works? Should it not be formed according to our life experiences, religious beliefs, country we live and surrounding environment? The answer is somewhat moody – if you do not have experience and archetypes when creating metaphor – your expression could be not so effective, but in general…

On Metaphor and Advertisement

..So the start of journey to rhetoric is to understand how unconsciousness works, to go deep to psycholinguistics. As it has been mentioned before – this is related to unique skill of a human – to notice and summarize similarities between different individuals and object classes. It is the same principle which is used in…

6th day

"South Korean firm is offering to clone pet dogs" – it instantly reminded me the not-so-good-but-fun-to-watch movie with Arnold. Here we go – RNL Bio – the world’s first commercial dog cloning service. So what can I say – the day is coming! How much further can we go? Article – Korean firm bids to…

Hell

Today it finally got me. Boredom. Saudi Arabia is very good place if you want to earn some cash, but very bad if you want to spend it and are not interested in cars. It is like prototype version of hell: you live for ages,  have everything you need, but nothing to do. Well you…