Recognizing Your Inner-Boss: 10 Breeds and How to Survive With Them

Have stumbled upon fun post about inner management (huba and buba). From the post: ” They are: the perfectionist, the ‘done is good enough’, the devil on your shoulder, the workhorse, the innovator, the technophile, the guilt-tripper, the workaholic, the scheduler and the friend. Which inner-boss are you working for? This post will identify 10…

Why metaphor works?

The question, which arose was – why metaphor works? Should it not be formed according to our life experiences, religious beliefs, country we live and surrounding environment? The answer is somewhat moody – if you do not have experience and archetypes when creating metaphor – your expression could be not so effective, but in general…

On Metaphor and Advertisement

..So the start of journey to rhetoric is to understand how unconsciousness works, to go deep to psycholinguistics. As it has been mentioned before – this is related to unique skill of a human – to notice and summarize similarities between different individuals and object classes. It is the same principle which is used in…